LaLiga SmartBank: UD Almería offers fans the chance to win cars in order to increase attendance

An initiative offering fans the chance to win one of two cars from the German car manufacturer Audi, a subsidiary of the Volkswagen group, during UD Almería's (LaLiga SmartBank) home games at the Estadio de los Juegos Mediterráneos (15,000 capacity), was launched by the club at the beginning of the 2019-20 season with the aim of increasing attendance, according to the club on 17/09/2019.

At halftime during each LaLiga SmartBank match played on the club's premises, a draw is held among all spectators, with the winner winning an Audi A1 vehicle. Another draw, reserved for UD Almería's 2019-20 season ticket holders, is also held with a Q3 vehicle as a prize. The keys of both vehicles are handed to the winners of the draws on the pitch at the end of each match.

"Giving cars away as prizes was a marketing strategy to increase the number of fans. I am calling on the fans to support the team at all times. I also gave the order to open a sports café, to create a meeting place for all fans and for them to attend the matches we play away from home," said Turki Al-Sheikh (KSA), who bought 96…