MLS: Target becomes Los Angeles FC sleeve sponsor from 2020, first sleeve partner in the league

Target, a Minneapolis (Minnesota, USA) based retailer, has become a partner and shirt sleeve sponsor of Los Angeles FC (MLS) for the 2020 season, as part of a multi-year deal, announced the club on 10/10/2019.

This is the first sleeve sponsorship deal in the league, with Major League Soccer having allowed clubs to experiment with this sponsorship space for four seasons (2020-2023, see below). According to American media, sleeve sponsorship should bring between $0.5m and $1m (€0.45m to €0.9m) per season to MLS clubs.

Target has the status of "Golden Boot Club Members", the first level in the sponsorship hierarchy of Los Angeles FC. Target also became the main shirt sponsor of Minnesota United FC since the club's MLS debut (2017 season), on 19/01/2017.

MLS: clubs can market shirt sleeve sponsorship in an experiment over four seasons from 2020

• Major League Soccer will allow its franchises to market a sponsorship space on the shirt sleeve from the 2020 season, indicated the North American league on 24/10/2018: "In…