Leaders 2019: "We entered eSports to engage with a wider and younger audience" (K. Virani, West Ham)

"As a sports organisation, one of the questions is how do we grow our fanship around the world. We look at opportunities to differentiate and engage and eSports is hugely important. We entered eSports in order to create a different narrative and engage with a wider and younger audience," said Karim Virani, digital and commercial director at...