Lagardère Plus named Volkswagen's hospitality agency for the DFB-Pokal and Euro 2020

Lagardère Plus, the Lagardère Sports & Entertainment entity dedicated to consulting and activations for advertisers, has become the hospitality agency of the German car manufacturer Volkswagen for two seasons (2019-2021), on 17/10/2019.

"This collaboration will focus on Volkswagen's partnerships with the German Football Association (DFB) and UEFA, particularly around Euro 2020. Lagardère Plus will support the management of ticketing and hospitality services, including online applications and the establishment of stadium hospitality areas, and the agency will also create tailor-made programmes and itineraries for the automaker's VIP guests," said Lagardère Sports & Entertainment.

Lagardère Plus will provide these services throughout the 2019-20 and 2020-21 seasons, at competitions such as the DFB-Pokal, the Euro 2020 and its qualification games, partnering with its sister agency, VIP Sportstravel, to ensure ticketing and guest programmes," said the marketing agency.

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