Juventus FC: Fiat, via Jeep, increases shirt sponsorship to €42m/year (2019-2021, +€25m/year)
FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, owner of the Jeep brand, has revalued the sponsorship of its partnership with Juventus FC (Serie A TIM) by €50m over two seasons (2019-2021, €25m per season), bringing the annual value of the contract to €42m, according to the club on 24/10/2019...
