Juventus FC: Fiat, via Jeep, increases shirt sponsorship to €42m/year (2019-2021, +€25m/year)

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, owner of the Jeep brand, has revalued the sponsorship of its partnership with Juventus FC (Serie A TIM) by €50m over two seasons (2019-2021, €25m per season), bringing the annual value of the contract to €42m, according to the club on 24/10/2019.

Jeep has been the shirt sponsor of Juventus FC since the 2012-13 season. The new budget, which comes into effect in the 2019-20 season, represents a 147% increase over the €17m paid by the Fiat group to the club for the 2015-2019 period. For the 2012-2015 cycle, the club received €13m annually from the Italian car manufacturer.

While the duration of the current contract remains unchanged (2012-2021), "Juventus and FCA agreed to start negotiations for the renewal of the sponsorship agreement, in advance of the term set out in the contract," said the club.

With this increase, Juventus is strengthening its position as the club which has the highest value main shirt sponsorship contract in the Serie A TIM, ahead of Unione Sportiva Sassuolo Calcio…