Sportel: "We have separated sponsorship of men's and women's competitions" (G-L. Epstein, UEFA)

"We have separated sponsorship of men's and women's competitions at UEFA (from the 2018-2021 cycle), and I think that was necessary because if you don't do it, on the one hand you don't know the true commercial value of women's competitions, and on the other hand you have less involved partners, who do not make specific activations for women, while we are looking for partners who want to develop women's football," said Guy-Laurent Epstein, director of marketing at UEFA, at the 2019 edition of Sportel Monaco, the international convention for sport business and media, at the Grimaldi Forum in Monaco, on 22/10/2019.

"There are three key factors in the development of women's football: participation, perception, and visibility, and they are all evolving. Participation is the most important element and that is why we have launched the 'Time for action' programme (see below). Perception has changed enormously, from 12% of people with a positive image of women's football to 63% in just a few years. The 'Together we play strong' marketing campaign (YouTube series dedicated to women's…