beIN Sports USA to launch a vuvuzela that can change the channel

beIN Sports USA, the U.S. version of the Qatari pay-TV channel, beIN Sports, launched the "beIN game changer," a vuvuzela that allows its users to change the channel and move onto beIN Sports by blowing into the instrument, on 18/03/2014.

"Wherever fans are denied their soccer, one sports network will take a stand," indicated beIN Sports in the advertisement launching the high-tech version of the famous South African trumpet, developed in partnership with the American advertising agency TBWA \ Chiat \ Day NY.

20 copies were made with a 3D printer. The "beIN game changer" is equipped with a mini-microphone and a chip so that when someone exhales into the instrument, the vibrations send an infrared signal, changing the TV channel to beIN Sports.

"Soccer has a unique standing in this country - it’s not celebrated, it’s really marginalised. We wanted to created some empathy and celebrate the diehard fan, and also give them the tools to convert others to the cause," said Matt Ian, creative director of TBWA \ Chiat \ Day NY.

• beIN Sports launched two channels in the United States in June…