Serie A TIM: Coca-Cola (beverages) becomes an official partner of Juventus for 2 seasons (2019-2021)

The Coca-Cola Company, an American beverage manufacturer, has become a partner of Juventus FC (Serie A TIM) "on Italian territory" for two seasons (2019-2021), announced the club on 28/10/2019. Juventus is the only Serie A TIM club that is sponsored by Coca-Cola.

Coca-Cola has the status of official partner, the third level in Juventus FC's sponsorship hierarchy. Coca-Cola beverages will be distributed in the refreshments and reception areas at the Allianz Stadium (41,570 capacity).

"The shared passion for football has led the two leading brands in their sector join forces and sign an exclusive partnership, where they hope to further communicate the values and love for this sport through events, visibility, activities and a dedicated digital plan," said Juventus.

"This agreement will focus on enhancing the Italian market" (G. Ricci, Juventus FC)

• "A brand like Coca-Cola Sector: manufacturer and distributor of non-alcoholic…