Etihad Airways, the official airline of Major League Soccer

Etihad Airways, the national airline of the UAE, will become a partner of the MLS (Major League Soccer), announced the North American league on 25/03/2014. The contract will cover at least the 2014, 2015 and 2016 seasons. The agreement was reached by SUM (Soccer United Marketing), the company that manages the media and marketing rights of the MLS and U.S. national teams.

The partnership will allow Etihad to be visible on the LED advertising boards at MLS matches broadcast on national television. It will also be visible on the websites of the various franchises, via the MLS Digital Properties platform. MLS and Etihad will also collaborate on a series of initiatives and promotional activations.

• Etihad currently offers daily flights between Abu Dhabi and Chicago, New York or Washington DC, each of which have an MLS franchise.
  • the company will offer flights to Los Angeles and Dallas in 2014.
• Etihad Airways has been a partner of Manchester City since 2011. The agreement includes the stadium naming rights of Etihad Stadium (€11.9m per year from 2011 to 2021), and shirt…