Ligue 1 Conforama: Replay (clothing) "official denim partner" of Paris Saint-Germain until 2022-23

Replay, a brand of the Italian clothing company Fashion Box, has become the "official denim partner" of Paris Saint-Germain (Ligue 1 Conforama) for four seasons, until 2022-23, announced the club on 30/10/2019. The value of the agreement will be between €1m and €1.5m per year, according to the French sports daily l'Equipe.

Replay has the status of official partner, the third level in the sponsorship hierarchy of the Parisian club. "In addition to intellectual property, marketing and digital rights, Replay and Paris Saint-Germain will work hand in hand to develop exclusive premium capsule collections, which will be available from 2020 via the official Paris Saint-Germain sales network and through Replay’s retail and online channels," explained the club.

"In line with the club's unique sponsoring approach, the partnership between the two brands will go far beyond traditional marketing rights to involve creative collaborations ranging from digital to retail experiences," added the French club. Paris Saint-Germain's Brazilian player Neymar Jr has been ambassador of the Replay brand…