eSports: adidas activates partnership with Team Vitality and launches limited edition sneakers

The German equipment manufacturer adidas has activated its partnership with the French eSports Team Vitality and launched the "VIT.01", "their very first pair of limited edition sneakers created in collaboration," announced the two companies on 04/11/2019.

The trainers will be available from from 10:00 CET on 09/11/2019 on Team Vitality's future online store, the adidas website and at online at Foot Locker (sports footwear distributor, USA). The "VIT.01" will also be available in store at V.Hive (Paris), Team Vitality's flagship store which opened on 06/11/2019.

Within the gaming sector, adidas previously created a "very limited edition" series of footwear (300 units not sold in stores), the Call of Duty x Pusha T x adidas Ozweego "Kingslayer", for the release of the first person shooting game Call of Duty: Modern Warfare (published by Activision Blizzard), on 22/10/2019.

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