Southampton FC: Mediacells (data agency) appointed by the club to lead its digital transformation

"We're very excited to announce that Mediacells has been appointed by Southampton FC (Premier League) to support the continuing transformation of their digital output," said the UK agency that specialises in the measurement of social media data, on 28/10/2019.

"The new agreement will see Mediacells develop a single source social media analytics platform to deliver compelling content that acquires and retains fans. Performance Analytics will deliver Saints a 360-degree, near-live view of fan, commercial and partner content so that output can be optimised, with innovation and relevance front and centre," said Mediacells.

"Southampton are in the top flight of football and they are sophisticated digital leaders. Mediacells will use its expertise in performance analytics to empower the team and push the boundaries of relevant, targeted authentic content that resonates with fans, partners and sponsors in an increasingly competitive content space," said Brad Rees, CEO of Mediacells, a company founded in 2004 and based in London (ENG).

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