Paris Saint-Germain: "The PSG brand continues to go from strength to strength" (Nasser Al-Khelaïfi)

"The Paris Saint-Germain (Ligue 1 Conforama) brand continues to go from strength to strength. The club is enjoying a greater share of the limelight than ever before and relying on its unprecedented global appeal to draw interest from major international brands," wrote Nasser Al-Khelaïfi, chairman and chief executive officer of Paris Saint-Germain, in an introductory statement for the club's Annual Report 2018-19, published on 05/11/2019 (document available to download, or online, see link).

"In 2018-19, the club signed the two biggest sponsorship contracts in its history with Nike and ALL (Accor Live Limitless). In addition to these flagship deals, 12 new partners joined Paris Saint-Germain on a long-term basis," added the club's chairman. The club and the American equipment manufacturer extended their partnership until 2032 in June 2019 (Nike has paid an estimated €70-90m since 2019-20), while the lifestyle loyalty programme of the French hotel group Accor became a major partner of Paris Saint-Germain in February 2019 for the 2019-2022 cycle (plus an optional 3 years, between €46…