Paris Saint-Germain: sponsorship revenue up 59% to €149.7m in 2018-19

Paris Saint-Germain (Ligue 1 Conforama) posted sponsorship revenue of €149.7m in the 2018-19 season, up 59% compared to 2017-18 (€94.1m), according to the club's 2018-19 Activity Report published on 05/11/2019.

"With the arrival of ALL (Accor Live Limitless) and a historic new contract with Nike, the Paris Saint-Germain partnership programme confirms that the Parisian club is one of the world's most influential sports franchises. Nike and ALL, partners in prestige underpinned by loyalty, passion and ambition, these two agreements were standout moments in the 2018-19 season, and a reward for the sponsoring strategy developed by the club over the years," said Paris Saint-Germain.

The club and the American equipment manufacturer have extended their partnership until 2032 in June 2019 (Nike pays an amount estimated at between €70m and €90m per year from 2019-20), while the lifestyle loyalty programme of the French hotel group Accor has become major partner of PSG in March 2019 for the 2019-2022 period (+3 additional years in option, annual amount estimated between €46m and €56m per…