Liga: Supponor will offer 20 minutes of targeted pitch-side advertising per match in 2014-15

Supponor, a company specialising in digital pitch-side advertising technologies has extended its partnership with the Spanish LFP for the 2014-15 season, on 18/03/2014.

The agreement also binds Supponor to Umedia, the company that manages the signage of La Liga. Together they will offer 20 minutes of non-domestic pitch-side advertising during Spanish league matches. The DBRLive technology (Digital Billboard Replacement Technology) of Supponor allows to change the visible advertising boards according to the channel which broadcasts the game. This concept enables the Spanish LFP to display different advertisers across countries. The DBRLive technology requires specific billboards to replace existing systems such as LED screens.

In 2013-14, Supponor broadcasts 15 minutes of non-domestic pitch-side advertising for away games of Real Madrid and FC Barcelona.

"Supponor’s DBRLive technology is leading the way in offering new targeted advertising solutions to our client brands worldwide. We work hard to deliver cost-effective advertising and DBRLive has opened up a new regionalised TV…