Basketball: Euroleague launches "HeroLeague" communication campaign to celebrate its 20^th season

The Euroleague has launched a communication campaign named "Hero League" to celebrate its 20^th season which transforms "basketball heroes into animated superheroes," announced the European basketball body on 13/11/2019.

In addition to visual supports, the campaign includes a mini series of cartoons featuring basketball players competing for the Turkish Airlines Euroleague as well as Tony Parker (LDLC ASVEL, Jeep Elite) in the role of "The Master".

"The campaign was created by the Aftershare.TV agency and brought to life by comic book artist Fernando Blanco, who before creating the HeroLeague members also drew iconic characters such as Batman, The Avengers and Wolverine, among others, for major comic book publishers Marvel and DC," said Euroleague.

Euroleague: the first episode of the "HeroLeague" series

Euroleague: Tony Parker aka "The Master"

"We wanted to move away from 'the usual' and present fans with something new and surprising" (AF. Kristjansson, Euroleague)

• "We…