England: Lagardère Sports extends as the marketing agency of The Football Association

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has extended as the marketing agency of The Football Association (The FA) from 2019-20, announced Lagardère on 20/11/2019. The duration of the agreement has not been communicated.

"The renewal consolidates a year-long successful collaboration, which culminated in the delivery of a record-breaking year of new partnerships (including BT, Deliveroo and Barclays) for The FA. Lagardère Sports will continue as The FA’s official sales agency partner, sourcing the remaining key categories in their partner marketing programme," said Lagardère Sports & Entertainment.

"Lagardère Sports played a key role in our recent success. It was a straightforward decision to extend our working relationship with such a collaborative, forward-thinking team," said Richard Ames, head of partnership sales at The Football Association.