Bundesliga: Puma extends as an equipment supplier of Borussia Dortmund for eight seasons (2020-2028)

News Tank Football - Paris - News #168499 - Published on
©  CHRISTOPHMADERER.COM, via Borussia Dortmund
H-J. Watzke (CEO BVB), B. Gulden (CEO of Puma) and C. Cramer (BVB Marketing Director) - ©  CHRISTOPHMADERER.COM, via Borussia Dortmund

The German brand Puma has extended as a partner (first level) and equipment supplier of Borussia Dortmund (Bundesliga) for eight additional seasons (2020-2028), announced the German club on 21/11/2019. "For BVB, the continuation of the existing cooperation between the two companies is a milestone on the path to establishing itself among the leading clubs in the Bundesliga and the top 15 in Europe in the long term," said the club.

The contract will be worth €250m over eight years, or €31.25m per season, according to German media on 21/11/2019. This amount would rank Borussia Dortmund 12th among the European Top 5 clubs with the highest value annual equipment supplier contracts, according to News Tank Football data as of 21/11/2019. Puma has been equipping the BVB since 2012-13 (eight seasons), paying the club €8m per season over the 2012-2020 cycle. The German sports brand succeeded the Italian brand Kappa.

"For many years Puma has been more than a supplier and a sponsor for BVB; it has been a heavyweight in the shareholder structure of our club too. This shows the enormous…

©  CHRISTOPHMADERER.COM, via Borussia Dortmund
H-J. Watzke (CEO BVB), B. Gulden (CEO of Puma) and C. Cramer (BVB Marketing Director) - ©  CHRISTOPHMADERER.COM, via Borussia Dortmund

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