Club Atlético de Madrid: launch of a TV application available on Movistar set-top-boxes

Club Atlético de Madrid (LaLiga Santander) has launched its "Movistar Living App", an application available through the set-top-boxes of Movistar, a subsidiary of the telecommunications and pay-TV group Telefonica, announced the club on 13/11/2019.

Telefonica, LaLiga Santander's main broadcaster for the 2019-2022 cycle, has the status of official supplier for the 2019-2023 period, the third level in the Madrid club's sponsorship hierarchy. Movistar has been a partner of Club Atlético de Madrid since the inauguration of the Wanda Metropolitano (16/09/2017).

"The more than 800,000 households equipped with the Movistar HD set-top-box have access to this new TV content space linked to the club, which will allow them to enjoy a new experience in terms of access to the team's videos. Through television, the router or Movistar Home, the intelligent voice assistant for the home that integrates Aura in all its features, the user can also use his voice to operate Atlético de Madrid's Movistar Living application, a project that strengthens our commitment to continue innovating in the way we…