Brazil 2014: "An opportunity to encourage sport" (Céline Bouvier, Coca-Cola France)
"We decided to combine our marketing plans with our commitment to get young people in France moving. We identified this major event as an opportunity to encourage sport," said Céline Bouvier, director of marketing at Coca-Cola France, to News Tank on 27/03/2014.
Coca-Cola's World Cup advertising campaign will be in two stages: from 28/04 to...