eSports: Gillette (shaving and hygiene) becomes a sponsor of the EA Sports FIFA 20 Global Series

Gillette, the shaving and hygiene brand of the Procter & Gamble group, has become a partner of the "EA Sports FIFA 20 Global Series", an eSports competition organised by FIFA and the American video game publisher, according to the American brand on 22/11/2019.

"This Gillette sponsorship will drive engagement and connect the brand with younger...