eSports: Gillette (shaving and hygiene) becomes a sponsor of the EA Sports FIFA 20 Global Series

Gillette, the shaving and hygiene brand of the Procter & Gamble group, has become a partner of the "EA Sports FIFA 20 Global Series", an eSports competition organised by FIFA and the American video game publisher, according to the American brand on 22/11/2019.

"This Gillette sponsorship will drive engagement and connect the brand with younger audiences through football and eSports. Gillette will activate the EA Sports FIFA 20 Global Series sponsorship through Twitch and YouTube 'Precision Play of the Day, Presented by Gillette' embedded broadcast segments, on-stream commercials, live on-air promotions, and unique branded content later this season. Gillette will also be the presenting sponsor for the EA Sports FIFA 20 Global Series Xbox Playoff on 26/06/2019," said Gillette.

Gillette is therefore increasing its presence in eSports, after several partnerships including with the eSport Mkers (ITA, 2018-19), Boston Uprising (USA, since 2018), ED Gaming (CHN, since 2017) and TeamSoloMid (2017-18) teams, as well as with the Electronic Sports League (ESL), the CBLoL, a Brazilian League of…