Serie A TIM: QQ Music (music streaming platform) becomes a regional partner of Inter Milan in China

QQ Music, a Chinese music streaming platform owned by Tencent Music (a joint venture between the Chinese Internet services group Tencent and the music streaming platform Spotify), has become the "exclusive music platform partner" of FC Internazionale Milano (Serie A TIM) in China from 2019-20, announced the club on 21/11/2019.

QQ Music benefits from the status of a regional partner, the sixth level in the sponsorship hierarchy of the Milanese club. As part of this partnership, the "Project InterMusica" will be launched with the objective of providing a "high quality and personalised music experience for football fans."

"QQ Music includes large amounts of Generation Z (born after 2000) in China. This new generation group pays more attention to whether the brand concept matches their own personality. For this reason, Inter integrates the young force of QQ Music in a multi-dimensional way and brings a series of personalized music content," said the Italian club.

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