Supercoppa Italiana in Saudi Arabia: "beIN reconsidering its commercial relationship with Serie A"

"beIN is actively reconsidering its entire commercial relationship with Serie A following the league's decision to go ahead with its Super Cup match next month (22/12/2019) in Saudi Arabia, the country responsible for the mass theft of the league’s premium sports rights for over two years," said a spokesman for the Qatari pay-TV group to the US media company Bloomberg on 26/11/2019.

"It is astonishing that the league has decided to press ahead despite all the evidence of the damage that has been done to the league's business by beoutQ, Saudi's pirate operation. It is remarkable what Serie A is seemingly prepared to jeopardise - not only all the financial revenues from one of its biggest broadcaster partners, but also the exposure beIN gives to the league in markets all around the world, from Europe to Asia and all across the Middle East & North Africa. Serie A's leadership is putting at risk all of this, in favour of making a quick buck from the very entity that has been stealing its rights for two years," added the spokesman for beIN Sports.

"When I was elected as Lega Serie A CEO…