Premier League: Liverpool FC reach 1 million followers on the social network TikTok

Liverpool FC (Premier League) has reached 1 million followers on the video sharing platform TikTok, "the first Premier League club to reach the landmark," announced the Merseyside club on 23/11/2019.

"The club first launched its official account on TikTok (on 24/05/2019) during the build-up to June's Champions League final, using the app to reach and engage with new audiences online. Since officially launching in May, @liverpoolfc has featured a wide range of short-form videos, focusing primarily on fun and entertaining moments, producing 6.5 million likes and generating 81 million views," said Liverpool FC, the first Premier League club with an official account on TikTok.

"The TikTok community loves sport, particularly football. The LFC team understands our community and the type of content they enjoy watching, which is why they have been so successful on our platform," said Normanno Pisani, partnership manager at TikTok.

• As of 28/11/2019, Liverpool FC Activity: English professional football club Main Partner: • Standard Chartered (bank): main shirt sponsor since 2010-11…