Serie A TIM: Bologna FC launches official accounts on the Chinese social networks Weibo and WeChat

Bologna FC 1909 (Serie A TIM) has launched official accounts on the Chinese social networks Weibo and WeChat, according to the Italian club on 27/11/2019.

"After an agreement with partner JBO (Asian online betting operator, see below) for the Asian market, Bologna FC 1909 would like to announce the official opening of its first communication channels in China, taking yet another step in the club's international growth," said the Italian club.

"On these new profiles, Bologna will offer a global overview of the Rossoblù (red and blue, club colours) world, enriched by content created specifically for the Asian market, offering Chinese fans a direct channel to interact with the team and the city," added Bologna FC, which has teamed up with the British marketing agency Hashtagesport for its digital development in China.

"Offering content designed exclusively for the Chinese market" (C. Winterling, Bologna FC 1909)

• "After the agreement with JBO (Asian online betting operator) who officially…