Brazil 2014: Nike to launch advertising campaign with first clip, "Risk Everything"

U.S. sporting goods supplier, Nike, launched an advertising campaign with its first clip, "Risk Everything," for the 2014 World Cup on 04/01/2014.

The film features Cristiano Ronaldo (Portugal), Neymar (Brazil) and Wayne Rooney (England), before a big match during the competition. "The film aims to show how some of the world’s best players succeed despite that pressure, through their willingness to risk everything," said Davide Grasso, Nike's chief marketing officer.

The brand will introduce new clips in the coming weeks and will launch a football tournament, "Risk Everything" in 29 cities around the world.

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Nike Inc.

• Industry: sports equipment
• Creation: 1972
• Headquarters: Beaverton, Oregon (United States)
• CEO: Mark Parker
• Revenue (2013): $25.3 billion (about €18.7 billion)
• Employees: 44,000 (2012)
• Brands: Nike, Converse, Nike Golf, Hurley

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