Euro 2020: The "UEFA Festival" will mix entertainment, music and culture in the 12 host cities

"With 12 host cities across Europe preparing to stage UEFA EURO 2020, the finals will bring the competition closer to more fans than ever before. This new EURO hosting experience also extends to a range of technological and experiential innovations that UEFA is implementing for the first time," said the European body on 30/11/2019.

"For UEFA EURO 2020, we are creating a new experience driven by the fans. Combining fan insight and the latest in digital technology, our focus is to deliver a personalised experience for every fan. This starts with the implementation of digital ticketing for specific target groups at every game. The digital match ticket will be complemented by a range of digital services all designed to help fans make the best use of their time - whether attending the match, organising their travel and accommodation, or sampling what each host city has to offer," said Martin Kallen, CEO of UEFA Events SA.

"Free public transport in almost all host cities on match days" (M. Kallen, UEFA Events SA)