Olympique Lyonnais: Hyundai launches digital operation #HyundaiPreums at stadium for supporters

Hyundai Motor France, the French subsidiary of the South Korean automaker, is activating its partnership with Olympique Lyonnais (Ligue 1 Conforama) by launching "#HyundaiPreums", a digital operation in stadium that allows fans to win the two best places in the match, directly pitchside at Groupama Stadium (57,206 capacity)," said Lagardère Sports & Entertainment, OL's exclusive marketing agency, on 03/12/2019.

"At Groupama Stadium, Hyundai has installed two leather seats closest to the field, they are even in front of the bench of the players. Exceptional seats. To obtain them, it will be necessary to be the fastest at the stadium, to be the Preums (the first). Before each OL home game, the stadium announcer gives the start, and the participants must then write as quickly as possible on their Twitter account a deliberately long sentence broadcast simultaneously on the screens of the stadium and post it with the hashtag #HyundaiPreums. The fastest fan then wins the two best seats in the stadium and is escorted to the Hyundai seats at the edge of the field with a person of their…