Ligue 1 Conforama: Visit Rwanda, becomes PSG's first ever African partner, for 3 seasons (2019-2022)

Rwanda Development Board, the Rwandan agency for international investments, has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), announced the Parisian club on 04/12/2019. Under the agreement, PSG will receive between €8m-€10m annually from the agency, according to French media on 04/12/2019. This is the first partnership between the club and an African brand.

Rwanda Development Board has the status of premium partner, the second level in the sponsorship hierarchy of the French club. The slogan "Visit Rwanda" will be displayed on signage at the Parc des Princes (47,929 capacity) as well as on the back of the club's training shirts. The brand has also become a sleeve sponsor of Paris Saint-Germain Féminine (D1 Arkema). Rwandan coffee and tea will also be on the menu at the Parc des Princes from 2020-21 onwards. As part of the partnership, a Paris Saint-Germain Academy will be opened in the Rwandan capital, Kigali, according to French daily Le Figaro, on 04/12/2019.

"Rwanda and Paris Saint-Germain, through a newly announced partnership, are…