2.Bundesliga: Popp Feinkost (food) extends as a sleeve sponsor of Hamburger SV (2019-2022)

Popp Feinkost, a German food brand, has extended as partner and sleeve sponsor of Hamburger Sport-Verein (2.Bundesliga) for three seasons (2019-2022), on 05/12/2019. The brand has been a partner and sleeve sponsor of the German club since the 2017-18 season and the previous agreement that was extended until the end of the 2019-20 season, with an estimated value of €1.5m according to German media.

Popp Feinkost will continue to benefit from the status of "Second level partner" in the sponsorship hierarchy of the German club. In addition to visibility on the shirt sleeve of the professional team, the company also has visibility on LED signage at the Volksparkstadion (57,000 capacity).

"The sleeve sponsorship at HSV has a special significance for us as a brand and, in addition to increasing our brand awareness, also contributes to the visibility of the brand outside of our point of sale - the cooling rack. That's why we would like to extend our successful partnership with the partners at an early stage and provide HSV with lasting support," said Alexander Schmolling, marketing manager…