Manchester United FC: partnership with Alibaba to improve the club's fan engagement in China

Manchester United FC (Premier League) has signed a strategic partnership with Alibaba, a Chinese e-commerce group, to "extend the club's engagement with its massive Chinese fanbase," announced the club on 06/12/2019.

"The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba's platforms. There will also be a first-of-its-kind, dedicated Manchester United channel on Alibaba’s video-streaming platform, Youku," said Manchester United FC.

"The partnership will also involve collaborating to create a future Manchester United flagship store, on Tmall, Alibaba's B2C Marketplace, which will become the official online marketplace store selling Manchester United merchandise to Chinese fans," added the Mancunian club.

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