Manchester United FC: partnership with Alibaba to improve the club's fan engagement in China

News Tank Football - Reims - News #169992 - Published on 09/12/19 at 18:04
©  MUFC
©  MUFC

Manchester United FC (Premier League) has signed a strategic partnership with Alibaba, a Chinese e-commerce group, to "extend the club's engagement with its massive Chinese fanbase," announced the club on 06/12/2019.

"The partnership will see Manchester United content, including selected first-team matches, highlights and localised original...

©  MUFC
©  MUFC

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