LaLiga: Sony Bank becomes the Spanish league's second regional partner in Japan

The Japanese bank Sony Bank, a subsidiary of the Sony Financial Holdings group (Sony Corporation group), has become a regional partner of LaLiga in Japan, from the 2019-20 season, announced the company on 10/12/2019.

Sony Bank has the status of regional partner, the fifth level in LaLiga's sponsorship hierarchy. Sony Bank is the second partner of the Spanish league in Japan, after the Japanese travel agency H.I.S, which signed a partnership with LaLiga on 18/07/2019.

"We are starting to reap the benefits of our commitment in Japan, not only in terms of sponsorship, but also in terms of growth on social networks and viewers: for the first time, we are the most watched league in the country," said Iván Codina, managing director for Southeast Asia, Japan, South Korea and Australia at LaLiga.

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Sony Bank

• Sector: Bank
• Founded: 2001
• Headquarters: Tokyo (Japan)
• CEO: Yiuchiro Sunimoto
• Workforce…