Adidas to launch video series of Brazuca ball tour through integrated camera, "Brazucam"

German sporting goods supplier, Adidas, has announced the launch of a series of seven videos called "Brazuca around the world" to follow the journey to the 2014 World Cup (Brazil, 12/06 - 13/07/2014) of the Brazuca, the official ball of the competition, thanks to images from the "Brazucam," a camera placed inside the ball, on 31/03/2014.

"The 'Brazucam' is a customised Brazuca official match ball featuring six HD cameras that capture 360° views of the action allowing fans around the world to share their love of football from an entirely new angle," indicated Adidas on 31/03/2014.

Adidas will create seven documentary-style films to "follow the journey" of Brazuca in seven countries: Spain, Germany, England, Russia, Japan, the United States and Mexico. A video will be posted each week on the Adidas football channel on YouTube prior to the start of the World Cup on 12/06/2014.

• The "Brazucam" uses six HD cameras that provide a 360-degree snapshot with "custom-made image stabilisation software at the cutting edge of innovation."
• A video to promote the series features players Xavi…