LaLiga: Dream11 (fantasy leagues), regional partner of the Spanish league in India (2019-2024)

Dream11, an Indian company that develops and hosts fantasy sports league platforms, has become a regional partner of LaLiga for five seasons (2019-2024), on 13/12/2019. This is the second agreement signed by the Spanish league with an Indian company, following the global partnership concluded with Balkrishna Industries Ltd. for three seasons (2019-2022) on 23/08/2019.

Dream11 has the status of regional partner, the fifth level in LaLiga's sponsorship hierarchy. The Bombay-based company's mobile application offers fantasy sports leagues such as cricket, football, kabaddi and basketball. Users will now have access to LaLiga Santander players to form teams on the Dream11 platform. The company has already entered into similar agreements with the National Basketball Association (NBA), the International Hockey Federation, the Hero Indian Super League (football), the Vivo Pro Kabaddi League and the Vivo Indian Premier League (cricket).

"The partnership will help LaLiga's popularity grow in India by increasing the consumption of the league by taking fans closer to all the action," said the…