2019-20 Supercoppa Italiana: 6.3 million viewers in Italy watch Juventus FC - SS Lazio on RAI

The 2019-20 Supercoppa Italiana (renamed Coca-Cola Supercup for this edition) Juventus FC - SS Lazio (1-3), played at the King Saud University Stadium (25,000 capacity) in Riyadh, Saudi Arabia, drew an average of 6.337 million viewers on the Italian public TV channel Rai 1 on Sunday 22/12/2019 (kick-off at 19:45 local time, 17:45 CET). This figure represented an audience share of 36%.

Juventus FC - AC Milan (1-0), the 2018-19 Supercoppa Italiana, played at the King Abdullah Stadium in Jeddah (Saudi Arabia), drew an average of 7.795 million viewers on the Italian public TV channel Rai 1 on Wednesday 16/01/2019 (kick-off at 20:30 local time, 18:30 CET). Audience share: 36%.

RAI extended its broadcasting rights in Italy for the Coppa Italia and the Supercoppa Italiana for the 2018-2021 cycle on 07/05/2018.

Internationally, the match was broadcast on the Lega Serie A YouTube channel in a dozen territories including France, Belgium, the Netherlands, Norway, Sweden, Ukraine, Southeast Asia and Australia (see list of international broadcasters below).

• The 2017-18 edition, Juventus FC - SS…