FC Girondins de Bordeaux: a partnership with Be Sport to "develop an innovation and research lab"

FC Girondins de Bordeaux (Ligue 1 Conforama) and the French digital platform Be Sport have signed an agreement to "develop a joint innovation and research laboratory: the LAB," announced the two entities on 20/12/2019.

"The objective is, over the next three years, to implement an innovative digital ecosystem allowing FC Girondins de Bordeaux to better interact with its fans and the entire sports ecosystem in Nouvelle-Aquitaine (region spanning the west and south-west of France)," added the club and Be Sport.

Partner of the French National Olympic and Sports Committee (CNOSF) since 24/10/2019, Be Sport defines itself as "a French digital platform that connects athletes and all participants in sports events (organisers, athletes, fans, sponsors, media ...). The Be Sport application (besport.com) is free and open to all, for all sports at all levels."

"The LAB will work to create innovative digital tools to develop interaction between clubs, teams, athletes and supporters. Conversational tools will be designed for the delivery of editorial and social content. In the first phase, the LAB…