Ligue 1: Chinese company, Huawei, official partner of Paris SG until 2016-17

Huawei, the Chinese information technology company has become the communications partner of Paris Saint-Germain (Ligue 1), announced the club on 03/04/2014. The three-year partnership will expire at the end of the 2016-17 season.

Huawei will equip the team with the latest smartphones and phablets (mix between a smartphone and tablet) of its range. The Chinese brand will have exposure on the LED advertising boards at the Parc des Princes. The company will use the image of Paris SG and its players for its advertising campaigns in Europe, China and the Middle East.

This partnership is part of the communication strategy of Huawei in Europe and especially in France to gain more brand awareness. The brand became a sponsor of the Spanish LFP (Professional Football League) on 21/06/2013, AC Milan (Serie A) on 04/11/2013 and Arsenal (Premier League) on 17/01/2014.

Huawei may also implement collaborative efforts with Paris Saint-Germain's telecommunications partners, namely Orange in France and Ooredoo in the Middle East.

• The agreement does not include the creation of a Wi-Fi network at the…