"Mediapro deal a chance for French clubs to invest in the new business requirements" (G. Bolle)

News Tank Football - Paris - Spotlight interview #171815 - Published on 13/01/20 at 11:09

"The Mediapro (2020-24 Ligue 1 and Ligue 2 domestic TV rights) deal is an opportunity for French clubs to invest in the new necessary requirements (business talent, marketing resources, digital planning) for the 'global entertainization' of French football. These coming months will be decisive for Ligue 1 clubs to set new commercial horizons...


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