Coupe de la Ligue: BKT (tyres) launches a digital CSR campaign entitled #DonateAMoment

The Indian tyre manufacturer Balkrishna Industries Ltd. (BKT) presented its new digital CSR campaign entitled #DonateAMoment on 06/10/2019. "The aim of the initiative is to encourage everyone to give their time to those close to them or in need, and to share videos and photos that show these moments spent together on the social networks Facebook, Instagram and Twitter, hoping to encourage others to do the same," said BKT, whose campaign will end on 10/01/2020.

"Around the #DonateAMoment campaign, a fundraiser for the International Play Association has been organised. Indeed, for each good moment shared online with #DonateAMoment, BKT will make a donation of €2 to the International Play Association and its programme Living together, sport and child protection. This NGO aims to make sport an engine for education and social change, which has already helped more than 850,000 children in 20 years," explained the Indian tyre manufacturer, whose initiative is being supported by three ambassadors (see below).

"This campaign is built around BKT's numerous sponsorships and international…