Premier League: Midea (household appliances, CHN), global partner of Manchester City for 2019-20

Midea, a Chinese company specialised in the production of household appliances and air conditioners, has become a global partner of Manchester City FC (Premier League) for 2019-20, announced the club on 08/01/2020.

Midea has the status of global partner, the first level in the sponsorship hierarchy of the English club. "Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is also planning to develop an innovative digital campaign for the remainder of the 2019-20 season," said Manchester City.

"Midea is huge, we offer one of the world's most comprehensive product ranges in the home appliance industry. We have been looking for the right partner for the last two years and we are excited to have found the perfect match with Manchester City, an organisation that shares our philosophy in going above and beyond for their fans," said Brando Brandstaeter head of brand and communications at Midea's International Business Division.