Brazil: MediaCom Sport to manage the marketing rights of Neymar until 2017

The American media rights company, MediaCom Sport, became the non-exclusive marketing agency of the Brazilian international, Neymar (FC Barcelona, Liga BBVA), on 03/04/2014. The three year contract will end in April 2017.

The agency aims to develop partnerships with the Brazilian player in new territories, including the United States. Doyen Group, an investment fund that has managed the image rights of Neymar since May 2013, will receive a percentage of the revenue from all agreements signed by MediaCom Sport. The different sponsorship contracts of Neymar as well as his salary will see him earn more than €35m in annual revenue, according to the Spanish newspaper, Marca.

MediaCom Sport is also under contract with former Brazilian international, Pelé, three-time winner of the World Cup in 1958, 1962 and 1970. They have facilitated agreements between Pelé and Procter & Gamble Co. (hygiene products), Volkswagen AG (automobile manufacturer), Coca-Cola (beverages) and Subway (fast food chain) since 2013.

• Several Brazilian companies would have broken sponsorship contract negotiations…