NBA: extension with Twitter from 2019-20 around content and the broadcasting of live games

The NBA and the social network Twitter extended their partnership for the 2019-20 season, the North American basketball league announced on 08/01/2020. The agreement, initiated in 2009, had been extended from the 2016-17 season on 19/07/2016.

"The extended partnership has seen the launch of a new highlights franchise that replays NBA action from unique angles. It also delivers more live content to the platform, including press conferences, pregame warmups and Q&As with players during the Playoffs and Finals," said the NBA.

"Fans still have access to popular features that were introduced previously, including behind-the-scenes content and weekly #NBATwitter recaps. Also, the #NBATwitterLive stream continues to show a variety of regular-season games, as well as the All-Star Game and at least 16 playoff games, including the entire Western Conference Finals. Now though, the livestream - which is complementary to the NBA on TNT telecasts - occurs during the second halves of NBA games on TNT with an isolated-camera feed featuring a fan-voted player," continued the NBA.

• "NBA videos on…