NBA: extension with Twitter from 2019-20 around content and the broadcasting of live games
The NBA and the social network Twitter extended their partnership for the 2019-20 season, the North American basketball league announced on 08/01/2020. The agreement, initiated in 2009, had been extended from the 2016-17 season on 19/07/2016.
"The extended partnership has seen the launch of a new highlights franchise that replays NBA action...