NFL: collaboration with H&M (clothing) for the launch of a capsule collection

H&M, a Swedish clothing-retail company, has collaborated with the National Football League and launched a capsule collection of co-branded products, according to the two companies on 09/01/2020. The agreement was negotiated by the agency IMG, which has been managing the marketing of NFL licenses in Europe and Asia since 2017.

Products are available in more than 20 countries outside the United States, including in the United Kingdom, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East. The first capsule collection of men's apparel, including t-shirts, sweatshirts, jackets, jogging bottoms and socks, is available in H&M stores and online ($14.99 to $29.99). The women's, children's and accessories collections will go on sale in 2020-21.

"The collaboration reflects demand from growing legions of international NFL fans in recent years with regular season games in London (ENG) and Mexico, and its annual Super Bowl event now watched in more than 180 countries and nearly 25 languages," said the league.

H&M: presentation of the NFL men's clothing collection