Germany: Bundesliga becomes "the world's first football league" to partner with Amazon Web Services

The Bundesliga has become "the world's first football league to partner with Amazon Web Services (AWS)" a subsidiary of the US e-commerce group Amazon, "with immediate effect," according to the DFL on 13/01/2020. "AWS is the Bundesliga's official technology provider and will deliver more in-depth insight into every broadcast of Bundesliga games and enable new personalised fan experiences," said the German Football League.

"With the second half of the 2019-20 Bundesliga season starting on 17/01/2020, over the coming weeks AWS will begin to deliver insights for every Bundesliga match across mobile, television and web and thereby enhance the viewing experience for the league's rapidly growing global fan base," added the DFL.

Amazon previously acquired the broadcasting rights of the Bundesliga and 2.Bundesliga, on web and mobile platforms, for the 2017-2021 cycle on 09/06/2016.

According to the German league, "as part of the Bundesliga's determination to improve fan satisfaction, AWS will provide state-of-the-art technology services to take football to the next level in the following…