eSports: Mercedes, Nike, KFC, Oppo ... partners of the 2020 League of Legends Pro League (CHN)

TJ Sports, an eSports events company jointly created by Tencent Games and Riot Games, has announced the 13 sponsors of the 2020 season of the League of Legends Pro League (LPL), China's premier league played on the game of the same name on 13/01/2020.

This season there are seven more partners than in 2019, despite the fact that Doritos, HUPU and L'Oréal Men Expert have not renewed their agreements. Among these 13 partners, six are based outside Asia (Mercedes-Benz, Nike, KFC, Clear/Unilever, Omen by HP and Intel) - four American companies, one German and one Dutch - while the other seven are Chinese: Momchilovtsi, Harbin Brewery, Wahaha, Shanghai Pudong Development Bank, AutoFull and War Horse.

OMEN by Hewlett-Packard (gaming hardware), AutoFull (gaming chairs) and Intel (computer hardware) are the three endemic brands (brands that fall within this sector) of the competition.

League of Legends Pro League (CHN): video presentation of the 2020 season

League of Legends Pro League (CHN): partners for the 2020 season

• Major partner:
  • Mercedes-Benz Activity: car…