France: "I'm trying to develop the Olympique Lyonnais brand internationally" (T. Parker, LDLC ASVEL)

"If we want to one day compete (in basketball) with FC Barcelona, Real Madrid, we need strong partners. It started with (minority owners in ASVEL) Hervé Legros (founding president of Alila), then there was Nicolas Batum (Charlotte Hornets, NBA), and now Olympique Lyonnais (Ligue 1 Conforama). I try to surround myself with people to help the club grow. And then, with OL, it's a give-and-take deal. I've become an ambassador for OL and the money we receive is also in exchange for everything I do, my image and so on. I'm trying to develop the OL brand internationally. We started with the acquisition of the women's football club in Seattle (USA), Reign FC. That was a big move for us. We have already fulfilled my first mission," said Tony Parker, president of LDLC ASVEL (EuroLeague and French basketball first division), to the French sports daily L'Équipe on 14/01/2020.

"Jean-Michel Aulas, president of Olympique Lyonnais, is now fully integrated into the LDLC ASVEL club. He watches the games with us and I'm interested to have his opinion. He loves basketball, we have 100% support from the…