LFP: BKT succeeds Domino's Pizza as title sponsor of Ligue 2 for the 2020-2024 cycle

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has extended its partnership with the Ligue de Football Professionnel (LFP) and obtained Ligue 2 naming rights for four seasons, from 2020-21 until the end of 2023-24, according to the LFP on 15/01/2020. The competition will be renamed Ligue 2 BKT from 01/07/2020.

BKT succeeds Domino's Pizza France, a network of franchised fast food and take-away food outlets, which obtained the Ligue 2 naming rights for the 2016-2020 period on 14/04/2016. The financial value of the agreement was estimated at between €1.3-1.5m per season. Domino's Pizza will retain the naming rights to the Domino's Ligue 2 until the end of 2019-20.

The Indian tyre manufacturer became a partner of the LFP and title sponsor of the Coupe de la Ligue for six seasons (2018-2024) on 12/09/2018, however, the LFP announced the suspension of the Coupe de la Ligue BKT after the end of the 2019-20 edition, on 18/09/2019.

"Ligue 2 will now benefit from the many actions that the brand implements to engage football fans" (LFP)

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