LFP: "Value of the Ligue 2 naming rights agreement increased by 50% with BKT" (D. Quillot, CEO)
"The value of the (naming rights) agreement with BKT corresponds to an increase of 50% compared to what Domino's Pizza France was paying for 2016-2020. This amount for the Ligue 2 naming rights corresponds to the sum paid by BKT to the Lega Serie B for the Serie BKT naming rights," said Didier Quillot, CEO of the LFP, to News Tank Football on...
