Eredivisie: Puma succeeds Umbro as equipment supplier of PSV Eindhoven from 2020-21

Puma will become the official equipment supplier of PSV Eindhoven (Eredivisie) from 2020-21 as part of a long-term agreement, according to the German brand on 14/01/2020. Puma succeeds Umbro, PSV's equipment supplier since 2015-16, whose contract will expire at the end of 2019-20. Nike was previously the club's equipment supplier for 20 seasons (1995-2015).

As part of the agreement, Puma will pay PSV Eindhoven between €40-50m over five seasons (2020-2025), or an annual amount of between €8-10m, according to international media on 14/01/2020. PSV will therefore benefit from an equipment supplier contract three times the amount paid annually by Umbro.

"The Puma and PSV Eindhoven partnership builds on the shared values of innovation and cooperation, evident by the club motto 'Unity Is Strength'. The club is deeply connected to Eindhoven, referred to as 'The City of Light', a city vibrant with culture, collaboration and global influence. Both PUMA and PSV Eindhoven's ambitions are strongly aligned as they look to push boundaries on and off the pitch, connecting with the city and the…