Formula 1: 188Bet (sports betting) becomes a regional partner in Asia for five seasons until 2024

The betting operator 188Bet, based on the Isle of Man (UK), has become an official sponsor of Formula One Group for Asia for five seasons until 2024, according to the American holding company which holds the rights to Formula One on 10/01/2020.

The agreement, negotiated via Interregional Sports Group (ISG), "will see the bookmaker featured exclusively throughout the Asian broadcast market throughout the Formula 1 season," explained Formula One Group.

The 188BET brand will also benefit from visibility "on sophisticated virtual trackside advertising for races that are broadcast together with bespoke activation and integration across the rapidly expanding F1 digital and social platforms," said Formula One Group, who added that the brand will also "have exclusive ownership of the F1 Play predictor app for the Asia sports betting market along with and will receive official F1 betting data supplied by Sportradar AG."

Sports betting: Formula One and ISG sponsorship and data rights partnership "to produce a F1 betting offering"